The French brand Septième Largeur has updated their website, and it’s now up there with the best shoe brand websites around. Not only look good with good photos, it’s also packed with information on their shoes.
Nowadays, it’s basically given that all shoe brands have proper online stores. But the quality of them still differ a lot. When competition gets tougher and tougher online, it gets more important to have sites that not only look good and are easy to browse, they should also contain loads of information and be inspiring. The big boys of the industry have often pushed the bar when it comes to this (even if not always being first doing things), brands like Carmina and Crockett & Jones have highly informative sites, and many others as well nowadays.
Landing page of Septieme Largeur’s new site.
This week Septième Largeur introduced their updated website, and they are there with the top ones now as well. Guides, good info about the company, a bunch of other inspirational content (even if some are yet to be translated to English) etc. are one thing. But what they really do exemplary is the product pages. Great studio photos of the shoes from several angles, and in many cases also a bunch of inspirational shots where the shoes are worn. There’s then sections covering in detail the leather, last and construction in a really good way. Few people should be left with questions unanswered, which is how a good brand webshop should be.
The product pages are highly informative. Pictures: Septième Largeur
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