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Reflection


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Reflection

Reflection – The high cost of all the sales

In recent years we’ve seen an increasing amount of sales in the section of quality welted footwear. Something that once was a rare sight is now the norm, and albeit retailers and brands obviously have their part, a lot comes down to customer behaviour and how people rather “make a steal” and buy a bunch of pairs on sale than get what they really want and need at full price. This new environment is putting many retailers and brands at serious strain, where some go under. If you really want to support a retailer or a brand – buy full price.

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Reflection

Reflection – The strength with retailers

In today’s day and age we see a trend where brands “take home” a larger part of the sales and sell directly to consumers through their own stores and webshop, and cut back on retailers. It may seem clever and logic, since a larger part of the margin can be kept for the manufacturer, but one should not underestimate what having good retailers can bring to the table. Thoughts on this in today’s article.

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