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The picture - Shoe art
The picture

The picture – Shoes as art

To convince customers to choose to buy your shoes – out of a huge amount of options – one have to do all one possibly can. Not only to make the most lovely looking shoes one can achieve, one also have to display them the best possible way, be it on a website or in a physical store. Here’s a lovely example of the latter – a highly memorable display.

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U.S. Championships of Shoe Shining - The finalists
Event

U.S. Championships of Shoe Shining – The finalists

We now have the three finalists who are to battle it out at the first U.S. Championships of Shoe Shining, organised in collaboration with the shoe care brand Saphir and the shoe brand Bridlen. At the New York Super Trunk Show on October 14 the finalists will have 20 minutes to shine a shoe as lovely looking as possible, to take the crown as the first American shoe shining champ.

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News - The end of Kiwi Shoe Care?
News

News – The end of Kiwi Shoe Care?

The world’s largest shoe care brand, Kiwi, looks to be discontinued. According to several sources with insight, the multinational corporation SC Johnson will stop producing Kiwi products. Last year the fact that SCJ removed Kiwi from the UK market due to decreased sales made big headlines. Now, it appears that global sales are not good enough for the shoe care brand to have a future, at least not under SC Johnson ownership.

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Shoegazing Podcast - Ep. 28, William Efe Laborde, about connecting historic shoemaking with the present
Shoegazing Podcast

Shoegazing Podcast – Ep. 28, William Efe Laborde, about connecting historic shoemaking with the present

New podcast episode with the British-based bespoke shoemaker William Efe Laborde, in a talk where we focus on connecting historic shoemaking, materials and tools with today’s. Among many things you’ll learn which area of shoemaking that he thinks is at an all time high now in present time, why the tools never can be made as good as they were before the World War II again, and much more.

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