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Reflection

Reflection

Reflection – Don’t be fooled by the “no middlemen” marketing

An increasing amount of new brands are introduced which all market themselves as offering shoes comparable to much higher-priced shoes, since they “cut out the middlemen”. This, is more or less just false advertising. These brands themselves are the middleman, and the difference in actual margins compared to the traditional quality shoe brands are small. Here’s why.

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Reflection

Reflection – New turn for the leather industry

The past few years the demand for regular cowhides has dropped dramatically, and in some places one has started to burry the hides since no one wants them. The reason is that more people want so-called vegan leather, the interest in leather shoes decline in general, and more. So far, premium skins have been spared, but the question is whether this trend will reach here as well.

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Reflection

Reflection – Tougher times await

Since 15-20 years, the trend for the classic quality shoe market has been steadily on the rise, and in the last few years factories have been on at full throttle, lots of new brands have appeared on the market, and the number of stores selling this type of shoes are more than for many decades. However, a lot is pointing towards the fact that tougher times await the industry.

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