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Shoe business

Reflection

Reflection – Why we need shoe brands that take shortcuts

There’s branches of people within “the classic shoe world” who are skeptical against factory-made Goodyear welted shoes in general and all types of shortcuts from making “the best shoes possible”, which ideally would be fully handmade bespoke of absolute best quality. Thing is, this industry, all of it, needs to have those who take these shortcuts – here’s why.

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Reflection

Reflection – Don’t be fooled by the “no middlemen” marketing

An increasing amount of new brands are introduced which all market themselves as offering shoes comparable to much higher-priced shoes, since they “cut out the middlemen”. This, is more or less just false advertising. These brands themselves are the middleman, and the difference in actual margins compared to the traditional quality shoe brands are small. Here’s why.

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Shoegazing Podcast

Shoegazing Podcast – Ep. 10, Jonathan Church, Cheaney, about leaving private label production

Cheaney has more than doubled their turnover and earnings the past decade, after Jonathan and William Church took over the company and moved it away from private label production to producing shoes under its own name, and also selling these themselves to a larger extent. Hear about this topic, the Prada buyout of Church’s, Brexit and more in episode 10 of the Shoegazing Podcast.

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Shoegazing Podcast

Shoegazing Podcast – Ep. 8, Richard Utting, Loake, about succeeding internationally

How do makers of classic shoes succeed internationally? What are the important success factors, and the pitfalls? How strong is the British shoe heritage around the world nowadays, and what do the growing competition from Spanish, Portugese and Asian-made welted shoes mean? These are some of the topics that Richard Utting, Export Manager at one of Englands largest makers of Goodyear welted shoes, Loake, talk about in episode 8 of the Shoegazing Podcast.

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Shoegazing Podcast

Shoegazing Podcast – Ep. 2, Yohei Fukuda, about brand building

For the second episode of the Shoegazing Podcast, I met the famous Japanese bespoke shoemaker Yohei Fukuda, who besides making some of the finest shoes in the world, also have been very successful with creating a brand image, something quite difficult especially for small bespoke shoemakers. It’s around this topic we focused our discussion.

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