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History - The evolution of RTW lasts
History

History – The evolution of RTW lasts

Shoes have gone from something that most ordered from a local cordwainer in versions of relatively standard styles, past a segment where styles were perhaps more limited but Ready to Wear shoes were kept in loads of different lasts and widths that customers could try on, up to today’s situation where there is a huge selection of styles but fit-wise more and more streamlined to fit the most common feet “ok”, instead of fitting some feet great. Here’s how it all evolved.

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Church's sales drop
News

News – Church’s sales drop to record low

The famous British shoe brand Church’s Footwear is going through tough times. After a disappointing 2020 they raised prices with around 40-50% last year to try a new approach, which resulted in a drop in sales with another 57%. This means that they’ve dropped a whopping 81% of their turnaround in just two years time, and losses are huge. Question is if they can turn things around.

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