Info on the London Super Trunk Show 2025

On Saturday the London Super Trunk Show is back for its seventh edition. On 12 Regent Street we gather 14 awesome men’s shoe and menswear exhibitors, and host the World Championships of shoemaking, shoe shining and shoe patina. There’ll be a free shoe shining service, mirror shine masterclass, the Super Trunk Sweepstakes raffle, and more. Below some practical info ahead of the even for both visitors and those who will follow the livestreams from the event.

The event is organised by Shoegazing, The Shoe Snob and Kirby Allison. As always the event takes place at Showcase.co, located just below Piccadilly Circus and Jermyn Street, on 12 Regent Street. The exhibitor list is as follows: as Platinum sponsors we have Saphir (shoes) and Bridlen (shoes), as Gold sponsors CNES (shoes) and Tinkima.G (shoes), and then as Silver sponsors there’s 100 Hands (clothing), Arch Kerry (shoes), Blk Brd (shoes), Bresciani (socks), Charles Paige Atelier (clothing), Lennertson (shoes), Optimo (hats), Vogel (shoes) and Yearn (shoes). Special partner is The Valet (shoe and clothing care service).

On display are all competition shoes in the World Championships of Shoemaking and the World Championships of Shoe Shining and Shoe Patina will have its finals. We’ll also have a mirror shine masterclass with Yuya Hasegawa, who run the Japanese shoe shine bar Brift H. Saphir’s popular free shoe shining service is also back.

Full schedule for the day:

11.00-18.30 Trunk show open for the public, FREE OF CHARGE AND NO REGISTRATION NEEDED.

11.00-18.30 Free shoe shining service by Saphir.

11.15-17.15 (1 hour break 14.45-15.45) Final of the World Championships of Shoe Patina in collaboration with Saphir and Bridlen, In the prize pool are shoes from Bridlen, shoe shine kits from Saphir, medals, and £600 (€720 / $770) in total.

13.00-13.30 Mirror shine masterclass, with Yuya Hasegawa, founder of Brift-H, first world champion of shoe shining.

15.00-15.30 Final of the World Championships of Shoe Shining in cooperation with Saphir and Bridlen, In the prize pool are shoes from Bridlen, shoe shine kits from Saphir, medals, and £600 (€720 / $770) in total.

17.30-18.00 Award ceremony for the patina competition, and for the World Championships of Shoemaking, organised in collaboration with Kirby Allison, Master Shoemakers and Parker Schenecker. The top ten including the three podium positions are presented. In the prize pool is £6,000 (€7,200 / $7,700), shoemaking awls by Phil Norsworthy, medals, plus being exhibited at Isetan Men’s, Tokyo, and 10+ at other locations around the world.
Also winners in the Super Trunk Sweepstake will be announced.

18.30 Event closes.

Loads of great shoes will be on display.

All help spreading the word these final days is appreciated. You may read all about the event and the exhibitors, contests and partners in this article, below are some practical info ahead of Saturday:

– The venue is located at street level on 12 Regent Street, where you pass by the Showcase.co storefront and coffee bar and access the exhibitor space. You can also enter from the side street Carlton Street. There is no mandatory cloakroom service, however, those who wish to hang any coats will have a wardrobe space for that (please note that it’s not under surveillance, we are not responsible for what you hang in the cloakroom). There’s restrooms in the back part of the venue space.

– There’s a bar serving coffee, drinks and snacks throughout the day on site, making for a nice environment. Coffee is really excellent, can really recommend this. And a couple of beers or a glass of prosecco in the late afternoon makes the event even more enjoyable.

– At 11.00 we open the doors to the public, and we carry on all day until 18.30. Last couple of years we’ve had about 1,300 visitors, we hope for something similar again. At times it can be a bit crowdy around some exhibitors tables, be prepared for that, have patience, respect each others and it always work out just fine.

– At each exhibitors table there will be chairs and mirrors. All exhibitors will have lots of samples on display. If you try on Ready to Wear models, please only wear them gently, don’t walk away with them in the venue. All exhibitors will take orders during the day, and the partners will also sell their products. Most exhibitors will accept credit cards, some will use mainly PayPal for the transaction. In many cases there’s exclusive offers during the day, keep your eyes open for a good deal. Don’t forget that you visitors have a big part in making it worthwhile for the brands to come to the event, by purchasing their products.

– Saphir will offer a free shoe shining service during the whole day, for any one who wish to have their shoes polished up. This will be done by Marc of Bowbells Shoeshine. He will do quick shines on people’s shoes, around 15 minutes per pair, you just sit down in his chair and watch him do his thing. This is also one thing that lures some more people in who just passes by on the street, since one aim with the event is to spread the gospel about quality shoes and all crafts around this.

Saphir’s free shoe shine service.

– The patina contestants will start painting already 15 minutes after opening, so at 11.15, and will be finished at 17.15. Always intriguing to follow their work during the day, and see how the plain crust leather shoes will be transformed. There will be a break for one hour at the middle of the day, to make room for the shoe shining final.

– At the stage area, there will be three sessions. First a mirror shine masterclass where the first world champion, Yuya Hasegawa, will go show how one achieves a mottled finish and mirror shine on a pair of shoes, and answer questions from the audience. The final of the World Championships of Shoe Shining is between 15.00-15.30, and the award ceremony for the World Championships of Shoe Patina followed by the shoemaking championships at 17.30. In conjunction with this we’ll also announce the sweepstakes winners (more below). The stage area is located in one corner of the venue, just when you enter. There will be bar tables for the polishing contestants and jury presenting winners, and for the audience in front we’ll have some benches, and behind that you’ll have to stand. It will be crowdy, but has worked well also for those in the back to see and hear relatively well.

– All shoes in the World Championships of Shoemaking will be on display the whole day. Please, if you lift them up, do handle them carefully, and put them back in the correct position (each shoe will be numbered, since they aren’t branded, there will be signs with the maker and its number). We trust you to show these shoes the respect they deserve. There will be about 25 shoes on display.

– We will live stream from the scene happenings at 13.00 (British time), 15.00 and 17.30, here on Shoegazing.com and on Shoegazing’s Youtube channel. On Instagram the event partner @saphir_medailledor plan to livestream during the day as well. There will also be lots of films coming out later made by Kirby Allison, and also as always from others as well, several film teams will be on site.

We hope to see many shoe enthusiasts on 12 Regent Street on Saturday.

– New this year is the Super Trunk Sweepstakes, where several of our exhibitors are giving away great prizes, to a total value of almost £3,000. Everyone can enter here on this link, and visitors on Saturday gets a second entry to double their chances of winning one of the prizes. In the final stage session after shoemaking award ceremony we’ll announce the raffle winners.

– In social media we’ll use the hashtag #supertrunk for the event, please use it when you post pics in social media. It’s a great way to follow what happens and see lots of nice shoes, for those of you who can’t visit the event.

Me, Justin FitzPatrick and Kirby Allison are looking forward to meet many of you in London on Saturday!