Paul Brunngård is the largest shoe care company in Scandinavia, but previously focus has been on more basic shoe care products and eco-friendly stuff. Now they wanted to develop their own range of premium products, a task given to the shoe care expert Anders Sundström. In the episode we talk through Anders background and his work with developing the nicely designed Paul Brunngård shoe care range (a range that will be launched internationally at an event at Arterton on Savile Row in London on Saturday February 11, if you are in the area).
The majority of the episode we spend on going into the details of what shoe care products contains, how the various ingredients affect leather, the good and the bad, and so on. If you like when the podcast nerd in on things, this episode is for you. Learn about the difference of oils, waxes, pigments and solvents, and about the different versions of them and their properties, learn about the biggest lie in the shoe care industry, and much more.
Listen to the episode below, or in your preferred podcast player. All episodes of the Shoegazing Podcast can be found here. If you like the podcast, please give it a good rating or comment in your podcast player.
Listened to this while doing chores. Was tempted to get some shoe shining done! PB really got into the detail when taking about solvents…Who’d have thought making polishes and waxes could be so complicated. As PB was talking about this, I was reminded of my learning about wood finishes: there are comparisons between caring/finishing wood and leather. I have recently made a concerted effort to reduce the amount of ‘renovateur’ (by the French brand) as it can be overkill.
Anthony Jones: It’s a science indeed! Yeah I’m sure there’s just as much technicalities when it comes to wood finishing for sure.