The French entry brand Loding has been around for a long time – for 25 years to be exact. To celebrate this they now offer a 25% discount on all their shoes, meaning you can get their entry level Goodyear welted shoes below €180 and their Blake stitched at less than €130.
On their domestic market Loding is well-known, with almost 20 stores spread out around the country, and an online presence since many years. But for some reason they have never really made a proper effort to go internationally, from what I can tell, and they are still relatively unknown in other places of the world. Which is a bit surprising, given that their affordable classic footwear made in Portugal feels like something that could work well on many markets.
Patina oxfords.
They have both Blake stitched shoes and Goodyear welted shoes, a wide range of models and leathers are available, from super sleek styles with patina (French brands got to have that, right?) to chunkier boots. Now with 25% off the RRP site wide you get a lot of bang for your buck for sure.
Classic French style penny loafers. All pictures: Loding
Thanks for talking about LodinG; just got a pair of penny loafers (Sulky, made in Portugal) and they are really beautiful and well constructed and the price is unbeatable !
Andre: Nice! Yeah they are a solid choice.