Shoegazing Podcast – Ep. 36, Daniel Bucheli, Majordome, about finding a unique design language

In the world of quality shoes, there’s a few brands where one often instantly can recognise the maker, even if it’s not necessarily a unique model one see. Brands like for example Corthay, Zonkey Boot, Tricker’s and Enzo Bonafé are some often named ones – another one is Majordome. Hear Daniel Bucheli from the Swiss company talk about their view of the topic and how they have worked to pin out their aesthetics.

Majordome was founded in 2012 in Zurich, they now have stores in the hometown as well as Lausanne, Bern and New York. Majordome started off doing only Goodyear welted Made to Order and Made to Measure shoes, and still today custom orders account for about half their sales.

Daniel Bucheli.

Even if the brand has a foundation of more classic styles, what they are most known for today are their more unique designs, these are often more casual models that work with contrasts, but never over the top, always highly wearable. Stuff like their boat shoe model, casual oxford, blucher boot or galosh sneaker are all ones that have a distinct Majordome character. Check out their Instagram to understand what I mean, if you’re not yet familiar with them.

With Daniel Bucheli I talk a lot about the design aspect and how a brand can find its own aesthetic language, and of course a lot more. Listen to the episode below, or in your preferred podcast player. All episodes of the Shoegazing Podcast can be found here.