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Guide - How to measure your feet properly
Guide

Guide – How to measure your feet properly

This article is as much for customers as it’s for retailers and brands, who in too many cases overcomplicate the process of measuring feet. Given the few data points one have to work with when selling shoes online, it’s important that you get the ones you have exactly right. The use of pencils, papers, outlines and so on are only adding steps that can go wrong. Here’s how one should do it.

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Guide

Guide – Waist definitions

This is certainly a complicated topic. Few things in the shoe world are as confused as how the waist and its edges are to be addressed correctly, where what once were one thing have transformed into something else and switched meaning with something third, and so on. Here I try to clarify it all.

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