We are proud to present the third edition of Shoegazing Super Trunk Show, the world’s largest event for quality shoes open for the public. On September 10 we gather Meermin, Septieme Largeur, Vass, Hiro Yanagimachi and Roberto Ugolini along with the event’s partners Brunngård, Oppermann London and Frank Clegg, plus several others, at Scandic Anglais in the central parts of Stockholm. To add to that is the Swedish Championship in shoe shining, a shoe repair school, ask the shoe industry people, patina painting live and so on. Here’s all the info about the event.
Here’s the super trunk as a Facebook event, please attend there if you plan on going to help us get an idea of the number of visitors, and please spread the word about the event to your shoe interested friends.
The full program for the day:
9:30-11:00 Trunk show VIP opening (150 pre-registered visitors, ALL PLACES FILLED)
11:00-18:00 Trunk show open for the public, NO REGISTRATION NEEDED (with Meermin, Yanko, Vass, Hiro Yanagimachi and Roberto Ugolini. Also smaller exhibitions with Gaziano & Girling bespoke, Italigente and the Swedish Cobbler’s Association. In addition, exhibition of the event’s partners Brunngård (shoe care), Oppermann London (leather bags and accessories ) and Frank Clegg (leather bags and accessories).
09:30-17:00 Patina painting live with Michael Håkansson
13:00-13:45 Shoe repair school with Carina Eneroth, Skomakeri Framåt
15.00-15.30 Swedish Championship in shoe shining in cooperation with Brunngård, 1st prize shoes from Loake
16:45-18:00 Mingle (The exhibition continues at the same time, just with drinking glasses in people’s hands. Registration is required no later than August 25, more info below.)
17:00-17:40 Ask the shoe industry people. Open question and answer session with Daniel Wegan, Gaziano & Girling, Patrik Löf, Skoaktiebolaget and Janne Melkersson, Melker Shoes and Boots.
20.00 Dinner (a buffet for 240 SEK. Registration and advance payment no later than August 25, more info below.)
The English version of this post includes the summary of the event. For further info visit the Swedish version of Shoegazing, with more detailed info (use the translation tool found in the side bar). The concept is similar to previous years, but we continue to modify and correct the things we organizers and visitors experienced can get better.
This year the event will take place at the hotel Scandic Anglais. It has an excellent location between Stureplan and the Humlegården, Humlegårdsgatan 23, right in the middle of Stockholm where we reign their largest meeting room one floor up from the main floor. The space is about the same as last year, which we felt was just right for the 900 visitors who showed up during the day.
This year we will replace some of the brands that have been in the past. Carlos Santos and Riccardo Bestetti are today already relatively accessible in Sweden through Skoaktiebolaget respectively Spiga 3. Maftei has been with us for two years and hopefully built up a customer base in Sweden, but now we want to give a chance to a new bespoke shoemaker and give those who are interested in ordering bespoke an opportunity to try something different.
This year’s manufacturers are the Spanish budget brand Meermin, a people gatherer with its Goodyear welted and hand welted shoes starting at €160. The Spanish brand Yanko (replacing Septieme Largeur who has been detained and forced to cancel their participation) is one of three newcomers in the lineup, with lovely price worthy shoes in a wide range of styles, cost €270 through Skolyx. The popular Hungarian Vass is back, whose completely handmade shoes start at €450. And we are pleased to announce the first Japanese brand ever to keep a trunk show in Sweden, bespoke shoemaker Hiro Yanagimachi which also offers MTO, here in Sweden he will hold a so-called Pattern Order Fair enabling MTO orders to realtively good prices, they will start at approximately €1 150 (more info here). Last but not least, Roberto Ugolini will be in place, the legendary Italian bespoke shoemaker whose full bespoke including fitting start at €1 700.
Focus is on men’s shoes, but Meermin, Septieme Largeur and Vass will all bring some pairs from their women’s ranges as well.
As usual, it is also a lot of other things going on during the day. Gaziano & Girling with the Swede Daniel Wegan will showcase bespoke and MTO models, Swedish-Italian Italigente will return with last year’s popular sale as well as showing the current collection, the Swedish Cobbler’s Association will exhibit and talk about their work, and it will be patina painting live with Michael Håkansson. On stage Skomakeri Framåt will present a shoe repair school where they show how different repairs are made and tip on what a cobbler actually can do, and answer questions from you visitors. There will be, as usual, the final of the Swedish Championship in shoeshining in cooperation with Brunngård, where four finalists battle it out for a pair of shoes from Loake by getting the best shine on a shoe in 20 minutes. There will also be a panel of representatives from the shoe industry that answers questions from you visitors about everything you might wonder, on stage we’ll have the aforementioned Daniel Wegan, head of Gaziano & Girling’s bespoke department and has good knowledge of the factory’s RTW production, Patrik Löf, founder of the world famous shoe store Skoaktiebolaget, and Janne Melkersson who managed to be both cobbler, orthopedic shoemaker and bespoke shoemaker during its 40 years in the business.
Main partners for the event are as in previous years the shoe care and shoe accessory wholesaler Brunngård, who’ll bring a wide range of their products including stuff from their own environmentally friendly line Springyard and the well known German brand Collonil. Partners are the Swedish linked bag and accessory manufacturer Oppermann London that produces really classy products and since they are sold directly to customers their sold at a really good price level. Partner is also one of perhaps the world’s leading brands within the same category, American Frank Clegg together with their international agent Linnégatan No. 2, who with their high-quality American-made products are both in the Oval Office of President Barack Obama as at several recognized dealers around the world.
The event is open to all and is completely free. As last year, we have a VIP opening in the morning between 9.30-11.00 with 150 pre-registered visitors, it was fully subscribed last year,
so if you wants to have a spot e-mail to firstname.lastname@example.org (ALL PLACES FILLED). The aim is to get some scattering of visitors, so it’s not totally crowded at 11 when it opens for everyone.
After 16:45 o’clock we offer a glass of cava and mingle a bit while the trunk show is in progress and the time with the question and answers with the shoe care people are held. Also here registration is required since we need to know how many glasses we should order, this is made to email@example.com. In the same address you also note if you want to join the dinner, which this year will be a bit more of a mingling styled dinner with standing tables and a buffet of canapés. The idea is that people will get the opportunity to talk with even more of the exhibitors, participants and visitors who are present at the dinner, and also make it more accessible than now, when the price will be only 240 SEK. For dinner, pre-payment is required. Last day to register for mingling and dinner is August 25, and that’s also the last day that you need to transfer the money (IBAN-number: SE1350000000050441010482 . BIC: ESSESESS. Write the name(s) for which you pay for). You can sign up now and pay later, and if you register and pay but then are unable to attend you’ll get the money back, of course, as long as you send a notification before August 25.
We offer, as usual, also discounted rates on rooms at Scandic Anglais, since we have a lot of people traveling to Stockholm for the event (not just from Sweden, previous years we’ve had visitors from several Nordic countries as well as from the UK, Switzerland, France and more) and then might take the opportunity to take a weekend in the Swedish capital. The prices is 1 350 SEK for single room, 1 450 SEK for a double room. Make your room reservation at Scandic’s website or call 00468-517 517 00, and use the booking code: BSHO090916. Note that the number of pre-booked rooms at the discounted price is limited, so if you want to be part of the offer should not wait too long.
The event is as previous years organized by me and the shoegazing forum moderators Adrien Combier Hogg, Joakim Berggren and Roland Olsson. For those who can’t visit the event the scene programme will be streamed live here on the blog, quite basic though, but could be interesting to have a look at. Even more substantial info can be found on the Swedish version of Shoegazing, where you can use the translation tool in the side bar to make it understandable.
You are all very welcome!