The Japanese bespoke shoemaker Masaru Okuyama has moved from Hong Kong to England and London, where he is now setting up a workshop and preparing for a new chapter in his shoemaking life.
The Japanese Masaru Okuyama originally worked in the jewellery industry, which eventually led him to move to Hong Kong. Around his 30’s he realised this wasn’t for him, and he moved back to Japan to study shoemaking under Chihiro Yamaguchi of Guild of Crafts. In a few years time he was back in Hong Kong, were he has been based for the past 11 years selling bespoke and handmade Made to Order shoes to both local and international clients. His style is sort of a mix between French and Japenese, with elegant elongated shapes.

Masaru Okuyama’s shoes are often instantly recognisable, thanks to his relatively minimalistic last shapes.
Now Masaru Okyuama has just relocated to London, sort of making Japanese bespoke shoes more accessible than ever to Europeans. He is just setting up his workshop in South Kensington, and will very soon be taking on customers here in his new home country. He will continue to work with the same shoemakers back in Japan for some of the work he produce, as he has done during his time in Hong Kong, although Masaru is one of those makers who can do it all by himself, which I believe he normally do on bespoke orders. Masaru Okuyama will also be part of Permanent Style’s pop up on Savile Row between November 3-7. If one is interested in meeting Masaru for a potential order, e-mail him here. Also worth mentioning, he will regularly visit Hong Kong for trunk shows, keeping up with his old clients there.

Finishing a shoe. All pictures: A Collected Man / Stephanie Teng










Alright, great news!
Nick Strand: Yeah, the more great bespoke makers the merrier π
Hello, do you know if Mr. Okuyama is located in London or not? If, not what is his address? On instagram or via email he doesn’t reply to me. Can you get in touch with him?
Thanos: Yes as far as I know, though haven’t been in touch with him recently. It’s common that makers like him gets flooded with DMs on Instagram so serious inquiries disappear there. Email should be more safe, if you send from a legit mail adress without numbers etc that rarely gets trapped in spam.