History – The evolution of RTW lasts
Shoes have gone from something that most ordered from a local cordwainer in versions of relatively standard styles, past a segment where styles were perhaps more limited but Ready to Wear shoes were kept in loads of different lasts and widths that customers could try on, up to today’s situation where there is a huge selection of styles but fit-wise more and more streamlined to fit the most common feet “ok”, instead of fitting some feet great. Here’s how it all evolved.