Isetan Men’s


Report – Isetan Shoes Expo 2019

A week ago the first edition of the Isetan Shoes Expo 2019 took place – a real shoe bonanza with all things men’s shoes. Apart from the two sessions I worked with them on – a talk about the World Championships in Shoemaking with the top trio, and the Shoe Shining Champion of Champions contest – loads of exhibitions and happenings took place. Here’s a summary.

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Event – Isetan Shoe Expo 2019

On the 11-16th of September the famous department store Isetan Men’s in Tokyo are hosting the first Shoe Expo, with lots of shoe happenings during several days. I’m pleased to have worked together with them on three parts, the premiere of the Shoe Shining Champions of Champions contest, where the three world champions and one Japanese champion, Swedish champion and Russian champion will battle it out in a huge competition, a seminar with the top trio in the World Championships in Shoemaking, and an exhibition with their shoes plus the world champs patina winner.

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