In about a month it’s time for Shoegazing Super Trunk Show in Stockholm. Unfortunately, one of the exhibitors, French Septieme Largeur, has been detained and forced to cancel their participation. Fortunately, we have a really nice replacement in the Spanish brand Yanko.
It was the two founders Marcos Fernandez and Mathieu Preiss who should’ve come to Stockholm with Septieme Largeur on September 10. Now, the two had to be elsewhere, and it hasn’t been possible to solve with other staff since their stores in Paris in that case would be understaffed. It’s a shame, we had been looking forward to having SL at the event, but not much to do about it, we’ll see for next year instead.
However, we are very happy that we have been able to get the Spanish Yanko in the lineup instead. The brand is sold in the Nordic countries through the webshop Skolyx, and it is through them that Yanko will be represented. Yanko is a Mallorca-based company where the founders of both Carmina and Meermin worked for before. The three different companies, however, has nothing to do with each other nowadays. As late as in the 80’s Yanko was a giant in the shoe world, and made over a million pairs a year (as comparison, today’s giant in the quality shoe world, Allen Edmonds, produce about half a million pairs a year). The 90’s meant, however, a strong backlash, and the company eventually went bankrupt. Yanko’s bankrupt estate was purchased in 2007 by businessman Antonio Llobera who had good experience in the shoe business, and he has slowly but surely built up the company again and their shoes today has a reputation for being extremely affordable.
Yanko’s shoes start at 2595 SEK (about €270), which is a really good price for the quality these shoes has. You can order MTO for an additional price of 600 SEK, and they have a patina service for another 500 SEK. Great opportunities to create your dream shoe, in other words. For the super trunk Yanko and Skolyx will bring a large number of models to display, both from their standard range and examples of MTO models, also a lot of women’s shoes. They will have the full set of three lasts (915, 961 and 962) for trying out sizes, and 60-70 pairs for direct sale on-site. All models and sizes that Skolyx have in stock can be ordered at the event and then delivered a few days later, on 13-14 September. If you have questions about anything, please contact firstname.lastname@example.org.
If there is anyone who managed to miss the information on autumn big shoe event here’s a quick summary. It’s on September 10 we gather Yanko together with Meermin, Vass, Hiro Yanagimachi and Roberto Ugolini together with the event’s partners Brunngård, Oppermann London and Frank Clegg at Scandic Anglais in central Stockholm. Exhibits also made by Gaziano & Girling, Italigente and Sweden Cobblers’ Association plus that Michael Håkansson paint patina live. On stage there will be a shoe repair school with Skomakeri Framåt, Swedish Championship in Shoe Shining in cooperation with Brunngård where the first prize is shoes from Loake, and an open question and answer session with people from the shoe business: Daniel Wegan from Gaziano & Girling, bespoke shoemaker Janne Melkersson, and the founder of Skoaktiebolaget Patrik Löf. There is a VIP opening on the morning for pre-registered guests(FULL), we offer mingle drink late afternoon to those who’ve registered, and in the evening we hold a dinner with all participants and where you visitors also are more than welcome to attend. Remember that the deadline for registration for these are at August 25th. More info on everything can be found in the invitation.