It’s a real pleasure to invite you all to the first Amsterdam Super Trunk Show. A bunch of shoe brands from all over the world, partners and other interesting menswear exhibitors, plus the first Dutch Championships in Shoe Shining, all taking place at Cristofori Concert Hall of the Playing Circle, in the central parts of Amsterdam, on Saturday March 7. Here all info about the event.


Location: Cristofori Concert Hall of the Playing Circle, Prinsengracht 583-V, Amsterdam, The Netherlands

Date: Saturday March 7 2020

Full schedule for the day:

11.00-12.00 VIP opening, for registered Early Access and From Dusk till Dawn visitors (more info and tickets here).

12.00-16.00 Trunk show open for the public, FREE OF CHARGE, register here on this page. Shoe exhibitors are Arturo, Bridlen, Patrick Frei, Skolyx/TLB Mallorca, Sons of Henrey, The Hand/Edward Green, Van Bommel, Zwartjes (Magnanni, Santoni etc). Other exhibitors and partners exhibiting: Amidé Hadelin, AWCo, Besnard La Haye, Dumco, NEW TAILOR, Saphir Medaille d’Or, The ShoeCare-Shop, YVRA.

14.00-14.30 Final of the Dutch Championships in Shoe Shining in cooperation with Saphir, Dumco and Zwartjes/Magnanni.

16.00-17:30 Drinks and mingle (for registered Early Access and From Dusk til Dawn visitors).

17.30 Event closes.

19.00 Dinner (for registered From Dusk till Dawn visitors, more info once dinner ticket is booked, done here)


Here’s the Facebook event page (there you may also register for the free entrance/buy early access tickets) where you’ll get all the latest updates. We appreciate any help with spreading the word about the event! The hashtag used before, during and after the event in social media is #supertrunk.

We hope to see a lot of visitors in Amsterdam, which we usually see at the super trunk events.

After Stockholm and London, it’s now time for the super trunk show events to arrive in Amsterdam, the capital of the Netherlands. Organised by Shoegazing and The Shoecare Shop, Dutch retailer of shoe care, shoes and accessories. It takes place at Cristofori Concert Hall of the Playing Circle, a beautiful venue located right in the middle of Amsterdam, on Prinsengracht 583-V. The venue is on the top floor of a classic canal house, there will be signs from the entrance making it easily accessible.

The event is open for everyone between 12.00-16.00, free of charge, however you should register here on this link. There you also have the possibility to buy early access tickets for €35 where you may enter the venue already at 11.00 to check out the shoes first with coffee and a bite, invited to drinks after 16.00, and also get a free shoe shine by the Shoecare Shop staff and a shoecare kit from Saphir (value €30). There’s also a dinner ticket option at €100, where you apart from the above also get to join a dinner after the event with all the exhibitors and other participants.

Plenty of amazing shoes will be on display. Picture: Datinventory

Apart from all the shoe, shoe care and clothing exhibitors (who are introduced further below), we have the top trio from the World Championships in Shoe Shining 2019 and winning shoes in the patina world champs on display, plus then of course the first Dutch Championships in Shoe Shining. This contest is organised in collaboration with Saphir and Dumco, where a Magnanni shoe from the store Zwartjes will be shined. In line with other shoe shining contest three finalists will have 20 minutes to polish the shoe as nicely as possible, using wax polish and shoe brush from Saphir, water, nylon cloth plus their own polishing cloth. Jury will be me, Jesper Ingevaldsson of Shoegazing, Bas van Exter from The Shoecare Shop, and representatives from Saphir and Zwartjes/Magnanni. Dutch residents can try to qualify by sending in a picture of a pair of shoes they’ve shined themselves, no later than February 9, to

Who will be the first Dutch champion in shoe shining?

Below a walkthrough of all the exhibitors at the event, who are a mix of brands joining in from various places around the world with local companies.


SHOE EXHIBITORS (in alphabetical order)


Bold single monks.

Dutch shoe brand Arturo sells quality leather shoes from Italy and finished in The Netherlands. The shoes can be personalised in a colour of choice or bought in a range of pre-defined colours. Priced around €200.



Bridlen is one of the highest regarded makers of welted shoes in India.

A 20 years old Indian factory that previously focused on Private Label, recently they started their own brand, Bridlen, who now introduce their premium range with shoes Goodyear welted directly to a full leather insole, the old-school way without gemming, at an impressive price of around €250.


Patrick Frei

A masterpiece by Patrick Frei.

The German bespoke shoemaker Patrick Frei won the World Championships in Shoemaking in 2018, which says a lot about his extremely high skills as a shoemaker. He will visit the event together with his new Japanese partner Kazua Kimura. Frei’s bespoke shoes starts at €3,300 (€550 less for consecutive pairs).


Skolyx / TLB Mallorca

TLB Mallorca Artista pushes the bar in the midrange segment with for example super slim waists, close cut and fine sanded edges, real leather heel stiffeners.

Swedish retailer Skolyx brings their own brand of Spanish-made Goodyear welted shoes priced just above €200, as well as a wide range of TLB Mallorca shoes, mainly from the praised new Artista range which has been pushing the bar for midrange shoes, with impressive specs at €425.


Sons of Henrey

Beautiful classic by Sons of Henrey.

Sons of Henrey is a Belgian-Spanish midrange brand with really neat lasts and models, priced at about €360. They are specialised in offering really interesting leather options with leathers like Utah calf and Waxy kudu.


The Hand / Edward Green

Edward Green is among the finest RTW you can purchase.

The Hand sells bespoke, made-to-order and ready-to-wear shoes from eight shoe brands, each representing a distinct heritage and philosophy within the world of luxury shoemaking, such as: Edward Green (who will be their main brand showcased at the event), Norman Vilalta and Carlos Santos Handgrade.


Van Bommel

Grain leather boot by Van Bommel.

Van Bommel is probably the most famous Dutch shoe manufacturer, known not only locally but around the world. The brand offers high quality shoes priced around €250.



Pic from one of Zwartjes amazing stores in Amsterdam, with shoes from Magnanni on the table closest. Picture: Stijn Poelstra

Zwartjes is a Household name in Amsterdam when it comes to shops that sell premium shoes. They sell brands such as Van Bommel,  Santoni, Magnanni and Crockett & Jones.



Amidé Hadelin

Amide Hadelin offers a a wide range of accessories.

Amidé Hadelin is a passionate creator of premium quality accessories such as ties, pocket squares, and braces. All ties and pocket squares are handmade in Italy from the finest materials.



The premium watch retailer of Amsterdam.

AWCo., eller Amsterdam Watch Company, is the place to go when it comes to finding, buying and selling your vintage watch and has pieces from both unknown and well-known, top brands like Omega, Rolex, Patek Philippe, Vacheron & Constantin, Audemars Piguet, and Cartier.


Besnard La Haye

Oxford shirt by Besnard.

Besnard is an Amsterdam based heritage brand dedicated to crafting timeless menswear of exceptional quality. Focus is on expertly made shirts and trousers.



Dumco is the Dutch agent for Saphir.

Dumco is a wholesaler and specialist of everything shoe maintenance and repair related. They supply shoe cobblers and manufacturers in and around The Netherlands and also have specialized podologie equipment. They are the Dutch distributor for Saphir.



Garment from New Tailor.

NEW TAILOR is an Amsterdam & Utrecht based tailorshop and has been the top end of Dutch gentlemen’s outfitting for the last twenty years. New Tailor specializes in bespoke suits, jackets, trousers, shirts and so on.


Saphir Medaille d’Or

Wide range of Saphir shoe care products will be available.

The French brand Saphir Medaille d’Or is considered the leading premium shoe care brand in the world, and have a given place at an international super trunk event like this. A lot of the brands products will be on display and available for purchase at the event.


The ShoeCare-Shop

The host The Shoecare-Shop will exhibit together with Saphir and Dulco.

The ShoeCare-Shop is an online shop for anything shoe care related. They are an official reseller of Saphir Médaille d’Or and have a true passion for shoes and shoe care. You can also visit their Amsterdam workshop to have your shoes shined or for shoe care clinics. At the super trunk they also bring some of their Loake shoe offerings.



Premium perfume brand YVRA.

YVRA is a perfume brand started by former journalist Yvo van Regteren Altena that sets out to create sophisticated scents for men.


We truly look forward to the event in Amsterdam on March 7, hope to see many of you there!